LCI is Melbourne’s leading independent Art and Design Academy. They do things differently. They break traditions, adapt quickly and nurture their students. They’re at the edge of culture and are mavens for creativity. So we created a brand platform and brand book that reflected this - Creativity Liberated. The brand book also took on a non-traditional form as an Instagram page. This made it accessible, interactive, constantly evolving, rule breaking and as sustainable as possible. Avoiding the difficulties of printing and distributing documents during covid times and guiding LCI’s campaign work in an easily digestible and recognisable way.